At NPE: Inmold labels made easy, made in the USA

By Clare Goldsberry
Published: June 22nd, 2009

On Monday at NPE, Industramark, a business unit of Standard Register, will unveil its latest innovative product offering to industrial manufacturers: In-Mold Labeling and Decorating. This advancement is made possible through a strategic partnership with Dayton, OH-based Fusion Graphics, developer and holder of the patented Grafilm technology, which Industramark’s In-Mold Labeling and Decorating uses in its label manufacturing process.

“This proprietary inmold label material has a unique composition, giving Industramark a significant advantage over other commercially available inmold labeling materials today,” says David Coughlin, director of operations, Industramark. “The Grafilm is a 7-mil micro porous plastic film that become a part of the product by bonding with virtually all thermoplastics, resulting in labels that can withstand the elements of nature, rough handling, and resistance to gasoline and other harsh chemicals.”

“Inmold labeling and decorating provide a secure and cost-effective method of fusing safety messages and decorative elements into a plastic or rubber product,” says Tom Furey, VP and general manager for Industramark. “This process assures manufacturers that they will remain compliant with various agency and government product safety regulations while at the same time maintaining their brand image through the harshest elements and conditions.”

For decorative, branding, and safety labels, In-Mold Labeling and Decorating enhances the appearance of durable plastic parts while reducing the risk of failure. It provides permanence, durability, and flexibility by conforming to the part’s shape and texture.

“Fusion’s inmold label technology is unique and offers significant value to manufacturers of durable goods,” says Bob Freund, COO of Fusion Graphics. “By partnering with Standard Register’s Industramark business unit, we can take advantage of the company’s national footprint and enable manufacturers across North America to capitalize on the benefits of inmold labeling.”

Industramark will be showcasing its In-Mold Labeling and Decorating products and services during NPE2009 at Booth W95030. clare.goldsberry@cancom.com

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