Free market forces and K show accommodation

Most free markets are driven by supply and demand. The equation is simple: If a product is in short supply, you pay more for it. Sure processors may have the liberty of switching from LDPE to LLDPE if pricing is more favorable for the latter but generally speaking, buoyant demand and/or restricted supply translates to higher prices. Case in point—Of late, I have seen many reports in the mainstream press reporting price hikes for a variety of staple foods, including wheat, sugar, coffee, and soy beans. These are being brought about by unusual climatic conditions the world over. It seems it’s either too hot, there’s too much rain, or there’s too little.

Speaking of supply and demand, a little over 10 weeks to K and I realised I would be arriving in Düsseldorf a day earlier than originally anticipated; the Sunday before the show to be exact. Aware of the reputation of Germany’s Messe cities to charge exorbitant sums for accommodation in and around show periods, I was resigned to paying a hefty sum for a single night’s lodgings in a mid-range hotel before our ship hotel docks on the Monday. But, I was somewhat surprised to find the Sheraton at €50 per night (sans the €18 breakfast). Come the K Show, however, and that same room goes for €300, just two days later. I’m no economist but my guess is that there must be a market for rooms at such prices. The Sheraton is pretty much fully booked it seems. Just goes to show that plastics industry participants view K as a must attend event and will come whatever the cost. See you there!