Blue effects pigments

High-chromaticity interference pigments that exhibit intense red shades of blue can be used to visually enhance mobile devices, consumer electronics, appliances, sporting goods, and cosmetic and personal care packaging. Lumina Royal Blue, for example, “Enables designers to create eye-catching effects for standard and high-end products,” says Thierry Chevrier, head of supplier BASF’s (Florham Park, NJ) pigments business in North America. “Designers can use these interference pigments to style powerful and chromatic shades. This will help brand owners to differentiate and position their products better in an increasingly competitive marketplace.”

Lumina Royal Exterior Blue, the exterior version of the pigment, is coated with BASF’s chrome-free surface treatment (CFS) for improved durability in applications that require humidity resistance and excellent adhesion such as automotive.

Royal Blue is the first high-chromaticity-effect pigment being launched as part of BASF’s extension to the Lumina effect pigment portfolio. The high-chromaticity pigments reportedly will provide maximum interference effect for all color spaces. “The Lumina mica-based effect pigments are well-known by the industry for their ability to create dramatic visual effects when combined with other effect or color pigments,” adds Chevrier. —immeditorial@cancom.com