Berry Global’s new agreement with PureCycle will provide the plastic packaging manufacturer with PureCycle’s Ultra-Pure Recycled (UPR) advanced recycled resin. The agreement is the latest in a growing list of advanced recycling material sourcing announcements from Berry and is the second this year in North America.
The move is supported by consumers’ rising interest in sustainable packaging:
- If given the option to buy products with recyclable or compostable packaging, 47% of Americans opt for recyclable products as their first choice, and 20% prefer compostable products. (Ipsos, Aug. 2021)
- 77% of Americans are concerned about the environmental impact of products they buy, and 78% are more likely to purchase a product that is clearly labeled as environmentally friendly. (Greenprint, April 2021)
- 64% of consumers say that buying sustainable products makes them feel happy about their purchases (this reaches 72% in the 25-35 age group). (Capgemini Research Institute, July 2020).
As demand for sustainable products grows, customers look to Berry for access to recycled material and packaging design expertise to maintain their brand image and package performance. As a result, Berry continues its leadership position in the converter market for access to recycled plastic material — more than 600 million pounds per year by 2025.
“Customers look to Berry for unique ways to meet their ambitious sustainability goals. Through our access to advanced recycled resin and technical expertise, Berry is a dependable partner for customers in the implementation of sustainable solutions,” said Tom Salmon, Berry’s Chairman, and CEO. “By using our relationships with top suppliers and the latest technologies, we bring our customers premier access to in-demand circular resins.”
In support of a circular economy, Berry harnesses advanced recycling to provide an outlet for difficult-to-recycle materials to be given a second life in the form of food-grade packaging. While post-consumer resin often lacks the high-clarity customers desire, circular resins from advanced recycling boast exceptional clarity, answering customer demand.
PureCycle’s ground-breaking patented recycling process, separates color, odor, and contaminants from plastic waste feedstock to transform it into ultra-pure recycled polypropylene. The recycling service converts waste plastic into virgin-like plastic fully closing the loop on the reuse of recycled plastics while making recycled polypropylene more accessible at scale to companies desiring to use a sustainable, recycled resin.
You can read more PlasticsToday articles featuring PureCycle here.
The material will be supplied to Berry in summer 2023 for manufacturing at one of Berry’s ISCC PLUS certified facilities, providing customers with maximum traceability for the materials. Berry previously announced its first three facilities in North America to achieve ISCC PLUS certification.
In related news last month, PlasticsToday reported Wendy’s clear recyclable cup in a collaboration also with LyondellBasell as a step toward circularity.
You can read more PlasticsToday articles featuring Berry here.