Plastics trade group Industrievereinigung Kunststoffverpackungen (IK; Bad Homburg, Germany) recently participated in a survey carried out by Ri*QUESTA target-group research on the image of packaging made from airpop/EPS (also known as polystyrene). The results returned back favorable for the packaging material.
The last time the survey was conducted was in 2013 and since then the image of packaging made from airpop has improved by 11%. According to the survey, 54% of the population now view airpop packaging in a favorable light. The focus was on packaging for household equipment and consumer electronics. In the important group of decision-makers, there was an increase of 20%.
Those who were surveyed felt the primary benefit of the packaging was that it provided high product protection while being lightweight. The recycling of the packaging and the associated conservation of resources was regarded with skepticism.
“We are pleased that the image of airpop packaging has improved so significantly and particularly appreciate the practical approach to the material,” said IK General Manager Ulf Kelterborn.
“The results show that the permanent public relations work over the last few years has borne fruit. In future, we will not only communicate the special product protection benefits but will also address the conservation of resources and in particular the good recycling options for the material.”
Europeans have been branding EPS as airpop in the field of packaging and molded parts since 2014. The reason behind the change is to achieve synergies when providing information on the material at a European level.