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Anchor's double-duty container wins design excellence award

The Embraceable container from Anchor Packaging (Ballwin, MO) has been named winner of the 2015 AmeriStar Design Excellence Award. With almost 100 entries submitted for all types of packaging for food, beverage, pharmaceutical, health & beauty, the Institute of Packaging Professionals (IoPP) evaluated and analyzed packages from 14 categories in an online, virtual judging process in April. Judging was based on package innovation, sustainability, protection, economics, performance and marketing.

The Embraceable container from Anchor Packaging (Ballwin, MO) has been named winner of the 2015 AmeriStar Design Excellence Award. With almost 100 entries submitted for all types of packaging for food, beverage, pharmaceutical, health & beauty, the Institute of Packaging Professionals (IoPP) evaluated and analyzed packages from 14 categories in an online, virtual judging process in April. Judging was based on package innovation, sustainability, protection, economics, performance and marketing. IoPP’s AmeriStar Package Awards Competition honors those companies leading in innovation and is considered North America’s most prestigious packaging awards competition.

Previously, the Embraceable platter and dome lid was awarded 2014 Best New Product at the National Association of Convenience Stores (NACS) in the “Foodservice—Display & Packaging” category.

Embraceable is an 11-in x 8-in black, oval platter designed and patented with a locator ring in the bottom to hold a standard 8-oz squat paper food container. This widely-used serving size is suitable for chili, soups, oatmeal, grits, mac & cheese, and several other items that often come with a main dish, sandwich or salad.

The clear, anti-fog, vented PP lid contains an integral sealing flange that forms a lid over the paper container at the same time that it forms a leak-resistant seal on the platter. This eliminates the lid for the paper container, which saves expense and reduces the amount of packaging consumed, thereby reducing carbon footprint. It also adds to consumer convenience, as the meal may be carried in one single container, rather than two.

Both base and dome are ideal for hot foods held under heat lamps, chilled ready-to-heat meals in the microwave, and for assorted hot and cold food applications, thus reducing SKUs. The strong and durable, cut-resistant black PP base withstands temperatures up to 230°F. Bases are made with natural mineral additives reducing the use of petroleum based resin by 40%. Elimination of the extra lid for the paper container also demonstrates your environmental commitment to reduce waste.

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