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Carmakers returned to SEMA with a vengeance, showcasing the kind of cool custom-built rides that corporate money and talent can create.

Dan Carney

November 4, 2021

8 Slides

As the auto industry continues to emerge from the Covid-induced hiatus on public gatherings, the Specialty Equipment Market Association annual SEMA show of custom and aftermarket automotive parts in Las Vegas returned with gusto.

Carmakers supported the show with a variety of attention-grabbing custom concepts. 

They were among SEMA's 1,300 exhibiting companies representing the $47.8 billion automotive aftermarket. SEMA says that 30,000 industry participants attend the show, which is not open to the general public.

The show is so big that it has its own mobile app to help attendees navigate the gigantic show floor of the Las Vegas Convention Center, with turn-by-turn directions, maps, product scanner, transportation information, and a schedule of speakers, seminars, and celebrity appearances.

This year's SEMA Electrified exhibit highlighted the organization's recognition that converting combustion classics to electric motivation is the best opportunity to keep the gorgeous vintage rides on the road.

The exhibit included both inspirational custom-built electric cars and displays of the parts available for electric hot rodders to execute their own conversion.

It is always car companies' custom projects that garner the most interest and attention, so click through our slide show to see which of them jumped on the electric conversion bandwagon.

Related:The Best of the 2021 New York International Auto Show That Wasn't

 

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