Walk Through Ferrari’s Futuristic FactoryWalk Through Ferrari’s Futuristic Factory

Competition among premium carmakers gets more fierce by the day and Ferrari aims to meet that competition by building its vehicles in a new facility the company terms the “e building.”

“E in front of the building means three things: energy, environment, and evolution,” explained Ferrari CEO Benedetto Vigna. “I’m sure this E-Building will allow Ferrari to continue to audaciously redefine the limits of what’s possible.” The modern facility is the product of Project Mario Cucinella Architects, which directed the design of the e-building to completion in just two years of construction.

“In this building, we will be able to do something unique,” promised Vigna. “We will be able to assemble different kinds of cars, the combustion engines, the hybrids, and electric ones."

"We will be able to master the different technologies that will be fundamental to make our Ferrari unique," he continued. "Because these technologies, together with the handcraft of our team, will continue to deliver to the entire world, something that is really unique."

That means building the front-engine hybrid-electric V12 Purosangue SUV alongside the mid-engine twin-turbocharged hybrid-electric V6 296 sports car, thanks to a production line that substitutes automated guided vehicles (AGVs) for an assembly line to move each vehicle among assembly stations.

This boosts Ferrari’s production flexibility in line with its stated strategy of prioritizing revenue quality over quantity. With the company’s eye on the future, the e-building will also produce strategic electrical components such as high-voltage batteries, electric motors, and axles. The factory features collaborative robots, which adapt their behavior according to the operator's needs, and digital twins, which create a digital replica of products and processes.

The building doesn’t only assemble greener vehicles, it is also green itself thanks to the more than 3,000 solar panels on the roof that produce 1.3 megawatts. By the the end of the year, the building will be powered entirely by renewable energy, generated from both internal and external sources with a guarantee of origin. Additionally, more than 60 percent of the energy used for battery and motor testing will be recovered in accumulators and redirected to power new processes.

As we have seen previously at the McLaren Technology Centre and the new Rimac headquarters, exotic carmakers are finding that they need suitable, Apple-like offices to produce the kinds of products customers demand.

E-Building Data and Information