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Functional component enhances brand value up front.

Posted by Staff

April 13, 2023

1 Min Read
Millimeter Wave Radar Compatible Emblem
Image courtesy of Toyota

Japanese Tier I auto parts supplier Toyoda Gosei has reportedly developed the world’s first automobile brand emblem that is both transparent to millimeter wave radar and luminescent. This product will be used on the new Lexus RZ battery electric vehicle (BEV) from Toyota.

Toyoda Gosei has previously provided millimeter wave radar compatible emblems, which offer both an attractive metallic appearance and transparency to millimeter wave radar for advanced driving support systems and, separately, luminescent emblems that accentuate a brand logo with LED light. The newly-developed emblem offers both transparency and luminescence thanks to the company’s metallic painting and optical design technologies. This product also provides a light notification function that indicates the BEV’s charging status or when the driver is approaching.

Toyoda Gosei received the CE Special Award for the new emblem at the Toyota Motor Corporation Project Awards.

 

 

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