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Blow molded plastic bottles consist of nearly 4.5 million tonnes in Europe, according to AMI Consulting. Beverages accounted for two-thirds of the market demand in units. The growth trends differ depending on both the drinks category and the geography, but the overriding trend within the beverages market in Europe is toward 'healthier options'. The demand for blow molded beverage bottles in Europe is fueled by continued substitution of glass bottles, cartons and cans. Moreover, consumers tend to make more impulse purchases while on the go, which drives additional demand.

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New report looks at what is shaping the European market for blow molded bottles

Blow molded plastic bottles consist of nearly 4.5 million tonnes in Europe, according to AMI Consulting. Beverages accounted for two-thirds of the market demand in units. The growth trends differ depending on both the drinks category and the geography, but the overriding trend within the beverages market in Europe is toward 'healthier options'. The demand for blow molded beverage bottles in Europe is fueled by continued substitution of glass bottles, cartons and cans. Moreover, consumers tend to make more impulse purchases while on the go, which drives additional demand.

images_2.jpegLiquid food is benefiting from a growing penetration of plastic bottles at the expense of cartons in white milk both in fresh and UHT sectors. This is due to the increasing sales of dairy-based drinks as well as new technical advancements in barrier bottle technology for UHT milk bottles.

Household chemicals are a maturing application and shelf differentiation is a key driver for packaging innovation. Design innovation focuses on consumer convenience and accurate dosing. Competing plastic formats such as pouches and other flexible solutions, as well as thermoformed and injection molded containers are expanding market share, directly 'eating' into the demand for bottles.

In addition, more concentrated product formulations as well as 'value' sized bottles adversely influence the frequency of purchases. Given the high plastic penetration already achieved in that segment, the growth in bottle demand is expected to stagnate, AMI stated.

Drivers in toiletries and cosmetics packaging are similar, but this market is still generating organic growth across Europe. Mini-bottles have witnessed accelerated growth in demand following airline hand-luggage restrictions. That format is also used for liquid make-up products, which are experiencing a packaging shift from glass to plastic.

"It's imperative for blow molders to align with winning brand-owners and fillers in order to prosper," AMI stated. "Balancing the conflicting needs of individual customers within mass production operations will continue to challenge converters over the next five years. The increasingly complex product mix of private label vs. premium brands and standard products vs. proprietary, combined with filler demand for flexibility are forcing strategic change within blow molders universe."

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