Want to put some excitement into a new plastic product? If it’s polycarbonate, you’re in luck. Bayer MaterialScience has added five new bright colors to LEDA Compounded Color Technology’s Just Cool color family that can be used to set your molded product apart from the crowd.
Bayer’s color experts are working with CMG, the Color Marketing Group of Alexandria, VA, a non-profit association of color design professionals. CMG says that up to 85% of the reason people decide to buy is color, and that the trend to bold-and-bright colors is based on the insights of 1000 color experts from a broad cross-section of industries worldwide.
The five new colors are Candy red, Marina blue, Tortuga green, Twist yellow, and Wysterical purple. They were developed at Bayer’s Newark location, and the company also has Color Competence Centers in Filago, Italy; Map Ta Phut, Thailand; and Guangzhou and Shanghai, China. —[email protected]