Not every day you associate plastics with 'pretty' but a new study from Canadean claims that Brazilians favor plastic over any other material for their health and beauty product packaging.
Brazil had the third largest cosmetic market globally in 2012 and their health and beauty sector was then worth $24 billion. More recently, the country's growing economy has meant that the spending power of consumers has been boosted and as disposable incomes have grown, the fashion conscious middle class are fuelling the growth of the health and beauty market, according to the study.
Products with perceived health and beauty benefits drove the consumption of $18 billion worth of consumer packaged goods products in 2012. As a result of this consumer demand, packaging companies have brought a variety of packaging options to the market, stimulating demand of materials and introducing fresh formats.
Plastics to see growth
As national and multi-national companies start to enter the Brazilian health and beauty market, the demand for health and beauty related packaging has increased. And guess which material is the preferred medium for health and beauty packaging? Nope, not glass - plastics. The industry will record the fastest growing Compound Annual Growth Rate (CAGR) in demand for flexible packs during 2012-2017.
Canadean Senior Analyst Catherine O'Connor, says that "although leading brands in the haircare market largely use high-density polythene bottles, flexible tubes will become more popular due to their increasing use for hair colorants, conditioners and shampoo, where consumers desire their convenient, squeezable application features." The number of flexible tubes used in the haircare market will increase from 511.9 million units in 2012 to 732.4 million units by 2017, registering a CAGR of 7.4% during the period.
|Unilever plastic packaging design for Dove Hair Therapy range by Brazilian design group Casa Rex.|