Masterbatch delivers chrome-like reflectivity to polymers

A product called UltraChrome from Ampacet (Tarrytown, NY) is said to create visual excitement with a luxurious mirror-like finish that teases the traditional boundaries between polished aluminum, chrome, and plastic materials.

Part of the supplier's FormulaX LiquidMetals Colors range, the new masterbatch "catapults plastic into a new visual presence and category—as a durable, recyclable, single-step molding and decorating material with eye-catching reflective properties that will not chip or scratch off," says Ampacet strategic business manager Doug Brownfield. Potential applications include packaging, cosmetic components, household accessories, consumer appliances, and automotive aftermarket products.

The reflective masterbatch reportedly offers a substantially lower cost alternative to vacuum metalizing and painting—with a significant reduction in production-to-market cycle time and cost—since there is no need to outsource finishing, or to transport products to an off-sight facility for secondary processing.

In addition, the single-step molding process eliminates the VOC and carbon emissions that occur in secondary painting operations. Since UltraChrome masterbatch is dispersed throughout the part, bond strength is not compromised for laminated parts. UltraChrome masterbatch can be used with polyolefins and a variety of engineered resins.