Europe's market leader in household disposables, CeDo, has settled on the PLMA private label tradeshow next month in Chicago as the launch pad for the processor's efforts to make waves in the North American market. CeDo is best known in Europe for its EcoMin range of trashcan liners made from recyclate, and other household disposables.  

The PLMA event is scheduled for Nov. 14-16. In Europe, CeDo's customers include ASDA Wal-Mart, Sainsbury's, Tesco, Aldi, Lidl, Morrisons, Carrefour, and Wilkinson. The processor's portfolio includes a broad range of extruded products including the aforementioned trashcan liners plus larger trash bags, food & freezer bags, sandwich bags, cling film, aluminum foil, cooking papers, biodegradable bags, pet waste bags, rubber gloves and cleaning cloths.

CeDo's CEO, David Pearce will be part of the CeDo team at the Chicago trade fair in November. He reckons the company will be able to use its 'green' credentials to get a foothold in the U.S. market. "Thanks to CeDo's global spread of production we are able to offer the U.S. household category buyer some extremely attractive deals for low carbon footprint products at very competitive prices. A number of product lines will be shipped to the U.S. from CeDo China and from the beginning of next year from CeDo Vietnam."

The CeDo Group leads Europe in the volume and scope of its closed loop recycling of plastics film (more on that in our article here). The bulk of CeDo's EcoMin post-use plastics is sourced from CeDo's own recycling plant in Geleen, The Netherlands, where it converts some 40,000 tonnes of Europe's agricultural silage wrap into second-life plastics. The plant is certified to EN15343, with full audit traceability of feedstock, and is the only one of its kind in Europe. —[email protected]