United Soft Plastics opens new TPE manufacturing plant

Market demand for its extensive line of engineering thermoplastic elastomer (TPE) materials has prompted United Soft Plastics (USP), headquartered in Lawrenceville, GA, to open a new 20,000-square-foot production facility in Houston, TX.

United Soft Plastics' toothbrushes

The plant is equipped with state-of-the-art compounding equipment including a twin-screw extruder from KraussMaffei Berstorff and an underwater pelletizer from Nordson. The facility also houses advanced testing systems and a fully equipped laboratory.

The company expects to hire up to 25 new production employees and possibly more as additional new lines come on stream.

The new compounding equipment will allow for the expansion of production of USP’s portfolio of materials, including traditional SEBS-based TPE, TPO and TPU, and special products such as acrylic-based TPE compounds.

“This investment reaffirms our continued commitment to the engineering TPE plastics market in the U.S., Mexico and also outside of the Americas,” said Benedict Herbst, Executive Vice President. “The expansion of our manufacturing assets will play a key role in meeting the application development needs of our customers and further unlock new business opportunities and maintain our superior customer response time.”

Herbst added that the new plant represents a strategic market repositioning, which enables USP to move closer to raw material hubs and high-volume customer accounts in Mexico and the southwestern United States as well as Asia. The company serves the automotive, food packaging, consumer, medical and industrial markets in more than 20 countries.

The company’s TPE materials are used to produce injection molded, extruded and blow molded parts such as interior and exterior automotive trim, consumer grips and handles, beverage closures, over-molded gaskets and seals, sporting goods, and soft-touch products. The company specializes in the creation of custom material solutions for any application and focuses on quick turnaround and execution.

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