the Pervezs figured this process could be accelerated, causing considerably less trauma to the patient and, ultimately, resulting in a better device.
|Example of 3D-printed orthotic brace. Photo courtesy Andiamo.|
Approximately 100 million people worldwide need an orthotic device, say the Pervezs, and demand is increasing 4 to 6% annually because of diabetes, obesity, and an aging population.
In doing their market research, the Pervezs learned that traditional investors found the Andiamo project to be risky, since the technology is disruptive to an industry that has changed little in more than a century. The Indiegogo campaign that was launched on Sept. 14 has a relatively modest fundraising goal of £60,000 ($98,000). "We've realized that the health industry doesn't know how to design services that fit around [families'] lives," they write on Indiegogo. "We need to do 12 months of prototyping with families to create a blueprint for how to do this."
With the money raised, the Pervezs will produce up to 18 working orthotic devices for three families, who will not be charged for the service or the device. They will then leverage what they have learned to attract more funding. The Indiegogo campaign closes on Oct. 20, 2014, and, at the time of writing, they have raised 13% of their fundraising goal.
"We've just started improving the lives of disabled children and their families," write Naveed and Samiya Parvez. "We're not going to stop. Ever."