Food producer expands range of soups with premium packaging


Spanish food producer Casa Ametiller partnered up with RPC Superfos (Taastrup, Denmark), a manufacturer of sustainable high quality injection molded plastic packaging for food and non-food products, to enhance its cold and hot soups packaging. The solution was SuperLock, a pot with in-mold labelling.

The thoroughly prepared round design helps sets the pot apart. The twist-off screw-on lid is very user-friendly and offers perfect re-closure and re-use. There is an acoustic indication when the lid is closed correctly adding to the user friendliness and product safety. The premium packaging comes in sizes from 65 ml to 535 ml and in two different diameters. Several additional sizes are possible, up to 109 mm diameter.

The switch from plastic bottles and doy-packs to the SuperLock pot from RPC Superfos has enabled the family-owned company to expand its range of cold and hot soups and give them a more premium image.

According to RPC, SuperLock offers in-mold labeling with an outstanding graphic quality on all surfaces rendering a razor sharp print. It is an ideal platform for branding as you can choose to have decorations made anywhere on all surfaces, and also decide to leave some space non-decorated because SuperLock provides superior transparency. The end-user gets the visual impression and feel of glass and all the great properties of plastic.

The previous packs were produced in-house and while they worked well, they did not provide the high class solution that Casa Ametller wanted to offer consumers, as Albert Massaneda, team member of new development, explains:

“In line with an overall growth and expansion strategy, we wanted to obtain more customer attention and obviously sell more soups. Through the SuperLock pot with in-mold labelling we can clearly communicate the high quality of our soups. We appreciate the rigid plastic solution as well as the increased shelf life that our soups get with this pot.”

As a soup producer, Casa Ametller values the fact that the SuperLock pot is suitable for hot filling and autoclaving in the process line, while for end-users, it delivers a premium customer experience. Albert Massaneda highlights how easy it is to open and re-close the pot thanks to the click-on screw-off lid, and he also points out the membrane, which can be effortlessly peeled off.

“Working with RPC Superfos has been a pleasure,” he concludes. “We have received competent service in a proper way and all the support that we needed. It takes some time to implement a packaging project from start to launch; however, looking at the great result, I would not have done it any other way.”

Casa Ametller produces a range of high quality fine food products and also has 74 retail stores, mainly in the Catalonian region near Barcelona. The company’s soup range was only recently launched in Spain, Switzerland and Germany but with the introduction of the SuperLock pot this has now expanded into 11 different flavors.

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