The 'I Want to Be Recycled' campaign is a simple but powerful message: packaging wants to be recycled. The public service advertising campaign, which is sponsored by Keep America Beautiful and the Ad Council, a nonprofit organization of volunteers from the advertising industry, ppromotes recycling as an every day activity and directs audiences to the website at www.iwanttoberecycled.org, with practical information on recycling. For example, one campaign poster shows a plastic bottle and a park bench bears the headline "I Want to Be a Bench. Recycle Me."
During NPE2015, "I Want to Be Recycled" messaging will appear throughout the show floor in areas set aside for collecting the plastics waste disposed of by show attendees. In addition, it will be prominently displayed in the Zero Waste Zone, a special sector of the show floor focused on the industry mandate to reduce, reuse and recycle plastics. Visitors there will be able to view the "I Want to be Recycled" video.
"The message of the Keep America Beautiful campaign, which has been very successful in reaching the general public, is right in tune with the emphasis on recycling that will be widespread at NPE2015," said Kim Holmes, SPI's senior director of recycling and diversion. "You can create the best-designed recycling program in the world, but without public participation you still don't have much of a program."
Located in the South Hall of Orlando's Orange County Convention Center, the Zero Waste Zone at NPE2015 will present recycling demonstrations, multiple displays of products made with post-consumer recycled material, a cradle-to-cradle education experience and special events. Surrounding the Zero Waste Zone will be the Recycling Pavilion, with exhibits by recycling companies and suppliers of recycling technologies, and the Sustainability Pavilion, featuring technologies that benefit the environment.