Even as awareness has grown that sustainability should be an integral part of corporate culture, many businesses still find themselves wrestling with the implementation of sustainable measures and practices. That is especially true of the plastics industry. Fairly or unfairly, it is associated with wastefulness and litter, and is seen as a major contributor to the throwaway society. Because of this perception, the industry cannot afford to sit back and wait it out. Nor should it.
This article makes the case that sustainability can actually be a driver of success, as DuPont has demonstrated. It began its sustainability operations more than 20 years ago as a matter of risk reduction. Since then, they have turned into a major profit center.