Showstoppers of 2014: BASF puts itself in driver's seat

The BASF booth was always packed at Chinaplas 2014, and for good reason. The company revealed its latest concept for car seats, developed in collaboration with AP Solutions, a Korean design and engineering agency specialized in the automotive industry.

Taking design trends and regional market needs into account, BASF materials were used to allow weight and space savings as well as unique styling possibilities to enable maximum design freedom for slimmer, lighter, and more comfortable car seats.

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