Urbanization drives Borouge business in China

The latest China census figures show that urbanization of the population of 1.34 billion is progressing at an annual rate of about 1%.  That approximates to a movement from rural to urban areas of around 10 million people each year, placing increased demands on goods, infrastructure and construction, energy and water, and presenting society with a major sustainability challenge.

Through its focused approached on specific market sectors and polyethylene and polypropylene, Borouge (Singapore) says it is working with the various industry value chains to address this challenge through the application of innovative, value-creating plastics solutions. As with other global markets, Borouge provides specialist support dedicated to the Mobility (Automotive), Pipe, Wire & Cable, and Film & Molding (Advanced Packaging and Appliances) sectors.

Structural investments in the past year, specifically for the China market, include the establishment of a 50,000 tonnes per year capacity compounding plant in Shanghai with a dedicated Research and Development Application Centre, as well as logistics hubs in both Shanghai and Guangzhou.

On a global level, at its plant in Abu Dhabi, UAE, Borouge has recently increased the annual production capacity of polypropylene and polyethylene to 2 million tonnes, thereby ensuring security of product availability to customers throughout the Middle East and Asia Pacific. Additional expansion underway will increase production to 4.5 million tonnes per year by mid-2014, assuring its ability to meet anticipated growth-generated demand in a broad spectrum of markets.

"We have been making significant investments in infrastructure and people to drive forward our strategy in China and we are now well positioned to grow with our customers and support the plastics industry in this key market", says Borouge's Marketing Company CEO William Yau. "We are confident that Borouge can become a benchmark for innovative solutions and reliability in China."-[email protected]


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