Opticite 41 is the addition to the company's Opticite roll-fed label range. According to Dow (Midland, MI), these new labels enable up to 50% shrink in the machine direction. The two types of labels it introduced last year both shrink up to about 35% in hot air.
The company says these new labels, converted from polystyrene film, are suitable for use with hot-melt adhesive, solvent, or ultraviolet-curable adhesive, as well as with laser and hot-bar systems.
Polystyrene film offers clarity and good printability. Because the Opticite labels shrink in the machine direction, brand owners can expect to reduce the off-line seaming and inspection steps typical in the production of transverse-direction shrink sleeves. —[email protected]