The future of packaging looks to be pretty square, at least when it comes to design.

Dow Chemical's packaging division has partnered up with flexible packaging converter Ampac to bring a new packaging technology to North America. Ampac is now a licensee of Dow's PacXpert packaging technology and is authorized to sell the packages in North America. Ampac will produce packages enabled by PacXpert Technology and will sell the packages to their customer base under the Ampac CubePak name.

Heather Turner, new business development leader for Dow packaging and specialty plastics, told PlasticsToday that the PacXpert technology helps to enable the transition from larger rigid containers to flexible packaging.

Dow trademarked the technology as PacXpert after acquiring the global license to the Smart Bottle technology on which PacXpert is founded.

"Dow obtained the global license earlier this year and now is working with converting partners to license the technology," Turner said. "It's an opportunity for us to bring innovation to our customers and really help to grow the flexible market."

The lightweight packaging design offers a fitment closure and integrated ergonomic dual handles, reportedly enabling precision pouring, easy reclosing and convenient carrying. While the package is flexible, PacXpert technology is shelf stable and can stand upright or on its side once filled.

Anther key selling point is the package is visually transparent, which allows consumers to see the contents within and the opportunity to print on all four sides.

The PacXpert technology manufactured by Ampac in North America will be sold under the brand name Ampac CubePak. Millie Nuno, senior market manager of Ampac, said that the package has the potential for use in numerous household, institutional, food service and industrial applications including liquids and dry good products.

The containers can ship and store flat when empty and it eliminates Just In Time (JIT) delivery of rigid containers. When filled, the pouches form into a cube improving pack density.