E-shots Web-exclusive: D-M-E goes planetary

Announcing a new global product line initiative developed to coordinate product management, new product development, and standardization across all regions, D-M-E Co. (Madison Heights, MI; www.dme.net) has named Craig Messerknecht, who has run its MRO (Maintenance, Repair, and Operating) business division for the past five years, as VP of marketing and global product management.

Its product families now will serve global markets and standard products will be tailored for local markets, so D-M-E can be more responsive to market demands and pass along cost benefits to customers with products they really need, say company sources.

“Global consistency is especially helpful for our customers operating out of multiple international locations,” says Dave Lawrence, president of D-M-E. “The products they get from D-M-E will be the same no matter where they are, making their processes more consistent and reliable every step of the way