Why Engineers Need to Pay More Attention to Fonts

Fonts and typefaces aren't just for artists and designers. As mobile computing and technologies like connected cars, AR, and VR continue to grow, engineers will find themselves paying more and more attention to fonts.

Remember two spaces after the period? A lot of people once took this as a hard and fast grammatical rule. In reality it had nothing to do with grammar and everything to do with engineering.

For obvious mechanical reasons, old typewriters were designed with only one font (we call it Courier today). The block fonts used in typewriters didn't have the best spacing so typists would put a second space after every period in order to increase readability. Now that we have PCs and a plethora of well-designed fonts to choose from, two spaces are no longer necessary.

Vivek Vadakkuppattu, product management director for AR/VR and IoT at Monotype, told the audience at ESC Silicon Valley that fonts will play an increasingly critical role in engineering devices. (Image source: Design News).

But that doesn't mean that discussions over fonts and typefaces are over. Speaking at the Embedded Systems Conference (ESC) Silicon Valley, Vivek Vadakkuppattu, product management director for AR/VR and IoT at Monotype, said that the proliferation of screen devices like smartphones, tablets, and wearables, as well as emerging technologies like VR, AR, and even connected vehicles, should be making engineers think about fonts more than ever.

Monotype is a Massachusetts-based firm that focuses on font design and its application to technology. Through research conducted in conjunction with the MIT AgeLab Vadakkuppattu and his colleagues are seeking the best ways to implement text in several emerging use cases, most notably in industrial IoT, automotive, and medical devices. “Human-Machine Interfaces [HMIs] have a visual piece, but also a text piece,” Vadakkuppattu said. “This is something we get asked a lot. What can we do from a HMI standpoint to make text more usable? Can we do something to make text easier to process?”

In automotive and medical applications in particular, the role of text becomes all the more critical. If a user spends too much time reading text or if the text is too illegible that means time spent away from a much more important task – like driving or caring for a patient. For designers and engineers this also involves balancing legibility with the unique brand identity of a device or product.

“Think of your favorite brand like Tesla,” Vadakkuppattu said. “They have a unique look and feel. How do preserve that while ensuring legibility? It's a pretty hard balance to get to but it is critical.”

What Vadakkuppattu was discussing would seem obvious, but he said there has been surprisingly little in the way of hard scientific research done into how fonts impact the usability of devices. In 2012, Monotype published the results of a study done with MIT that showed the impact of font on glance time. Essentially, the researchers found that choosing the right font can significantly reduce distractions as well as “visual demand” on users.

In their study the researchers had subjects sit in a driving simulator with a touchscreen text display mounted above the dashboard. As the subjects drove they were prompted with a series of GPS-like menus, asking them to perform tasks like selecting a correct address from a list after a prompt. The researchers compared two fonts – TrueType versions of humanist (Frutiger) and square grotesque (Eurostile) – and measured various indicators such as glance time, error rate, distance of readability, and physical strain (how often a subjected blinked) for each font. Results showed that the “humanist” typeface resulted in a 10.6% lower visual demand in men and 3.1% lower error rate in men and women compared to the “square grotesque” typeface.

For Vadakkuppattu this brings up a number of considerations for interface design. “Can we do things differently from a design standpoint to cater to different audiences?” he asked. Meaning, is it possible for designers and engineers to develop devices that can be customized and personalized based on a number of user qualities, from native language to even age.

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