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September 30, 2016

2 Min Read
Engel sets up regional hub in Thailand

With sales and service subsidiaries in Singapore, Thailand and Vietnam, as well as several representatives, Engel is already very well positioned in Southeast Asia. The Austrian injection molding machine manufacturer is now going one step further with its presence in the region through establishing a regional hub in Bangkok, Thailand.

Engel’s Reyre will head but the Southeast Asian hub in Bangkok, Thailand.

"We are viewed as a technological leader in the region, are among the leading regional providers for the automotive supply sector, and are experiencing a great deal of growth, especially in the area of packaging", says Dr. Christoph Steger, Chief Sales Officer of the Engel group. "This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customized manner.

As of October 1, 2016, Romain Reyre will be taking on the management of the new organizational unit. As President Southeast Asia, he will be responsible for the entire region. Romain Reyre can look back on 25 years of professional experience in the plastics and packaging industry. Within this time, he has lived in Europe, the United States, Latin America and Southeast Asia. "We are pleased to have found a sales expert like Romain Reyre, who, on the one hand, is very proficient in the plastics industry and our target industries, and who, on the other hand, has been living in Southeast Asia for some time and understands the local markets", says Steger. "In combination with the established teams in the individual countries, the new Southeast Asia hub will increase our market clout in the region. We will be able to even more effectively support our customers there in successfully solving the challenges presented by increasing quality and efficiency requirements."

A major factor in the long-term success of Engel in Asia has been its ongoing investment into local branches. Engel is the only European injection mold machine manufacturer that has three production plants in Asia (two in China including the one operated by affiliate Wintec, and one in South Korea), thereby guaranteeing its customers short delivery times, fast service, and flexible adjustment of products and system solutions to regional requirements.

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