Holographic effects for inmold labels and decorating

Unifoil Corp. (Fairfield, NJ) turned heads at the recent Pack Expo in Las Vegas, where glitz is the norm, and again at the IMLCON in Tempe, AZ with its holographic effects for inmold labels (IML) and decorating (IMD). The shimmering silver, gold, and holographic Ultralustre for IML and IMD applications are designed for consumer product goods companies using inmold labels and injection molded and blowmolded packaging that are tasked with creating dynamic designs to help differientiate their products in an environmentally friendly way, said Joseph Funicelli, CEO and president of Unifoil Corp.
   


Ultralustre is specifically designed for plastics. Unifoil works with Yupo for blowmolding applications and Treofan for injection molding applications to provide companies with unique looks that can’t be achieved with inks, said Funicelli at IMLCON. “It’s difficult to decorate with holography, but we do it with our patented, and patents-pending, non-laminated metallizing process, which means there is even less metal content than a metallic ink,” he said. “And you can’t get this depth and brilliance with any ink.”
   
Additionally, it’s 100% recylcable, re-grindable, and is very durable: The label won’t scratch and is permanent. “It solves the problem of non-recyclability of plastic bottles with paper labels,” said Funicelli. “Recyclability is the key to acceptability.”
   
The company offers hundreds of stock patterns and can also do custom patterns and designs. Customers wanting to use Unifoil’s Ultralustre holographic labels can do so without changing the label material. “We’ll decorate the substrate you’re currently using,” said Funicelli, “and there’s no capital equipment investment required. You use these labels in the equipment you’re currently using.” —Clare Goldsberry