The timing really couldn’t be better for Plastico Brasil, the international plastics and rubber trade show coming to the São Paulo exhibition center on March 25 to 29. Now in its sophomore year—the show was launched in 2017—the event comes at a time when Brazil’s economy appears to be solidly on the rebound.
Remember the BRICs (Brazil, Russia, India and China)? Brazil, in particular, was the talk of the global economy, until the great recession, endemic corruption and mediocre political leadership pulled the rug out. Now, Brazil is once again being feted by economic pundits, with growth forecast at 2.4% in 2019, compared with 1.3% in 2018, according to Reuters, and a pro-business government led by President Jair Bolsonaro in charge.
Bolsanaro is promising widespread economic reforms, which has cheered investors and the business community. (It should be noted that his populist, nationalist views, which have drawn comparisons to Trump, and certain social positions have brought jeers from other segments of the population.) Be that as it may, it looks like Brazil is back in business, and that is very good news for Plastico Brasil.
More than 600 brands will be represented on the show floor, including numerous companies from outside of Brazil and four countries—Austria, China, Germany and Italy—hosting special pavilions. Show organizers ABIMAQ – Brazilian Machinery Builders’ Association, ABIQUIM – Brazilian Association of the Chemical Industry and Informa Exhibitions claim that Plastico Brasil is the largest plastics processing exhibition in Latin America. More than 45,000 industry professionals from the packaging, automotive, food and beverage and other sectors are expected to attend.
A robust technical conference is also scheduled, including 80 hours of seminars and workshops, most of which are free to show attendees.
For more information about the event and to register to attend, go to the Plastico Brasil website.