Anantshree Chaturvedi, Vice Chairman & CEO, Flex Films Intl.
“Before a brand’s product connects with the consumers, packaging has a lot to do! It establishes the product on the retail shelves via innovative attributes and aesthetics. It ensures the integrity, illustrates effectively the content details, and how responsibly it was curated. I’m thankful that ‘new-age packaging’ also displays the journey it travelled to reach consumers’ homes and the green path it will follow post-consumption.”