Sunny outlook for Plastico Brasil and the national plastics industry

Joao Marchesan
João Carlos Marchesan, Board President of the Brazilian Machinery and Equipment Builder's Association ABIMAQ, at the opening ceremony of Plastico Brasil.

The micro and the macro economy seem to be in alignment for Brazil’s plastics industry.

At the opening ceremony of Plastico Brasil in São Paulo today, João Carlos Marchesan, Board President of the Brazilian Machinery and Equipment Builder's Association ABIMAQ, noted that 2019 is poised to be an even better year than 2018, which saw 20% industry growth overall. On the micro side, Plastico Brazil also recorded 20% growth in exhibition space compared with its debut outing in 2017. Even more telling is the increase in international participation: The exhibition space devoted to international exhibitors nearly doubled this year, according to show organizers. A new, pro-business government seems to be the wind beneath business's sails going into this year.

Brazil should be inspired by the positivism of “America first,” Marchesan said, using the Trumpian phrase in English for emphasis. To further that message, he and a group of delegates left the podium before the opening ceremony was over to hop on a plane for Brasilia and meet with the administration of President Jair Bolsanaro. Tucked under his arm, was a study that ABIMAQ commissioned on the value manufacturing brings to the economy as a whole. The association supports reforms proposed by Bolsanaro that include lowering business taxes, ramping up privatization and raising the retirement age.

The next couple of days will show whether the visitor numbers will mirror the growth of Plastico Brasil on the exhibitor side. The event is an initiative of ABIMAQ and the Brazilian Association of the Chemical Industry (ABIQUIM) and is organized by Informa, the publisher of PlasticsToday. Stay tuned—we will be reporting from the show floor in the days to come.

Plastico Brasil runs from March 25 to 29 at the São Paulo Expo exhibition center.

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