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The mouth guards made of a flavor-infused polymer will be distributed to student athletes in need.

Clare Goldsberry

January 25, 2017

3 Min Read
Sussex Brands’ MoGo Sport donates mouth guards to Good Sports program

The business-to-consumer division of Sussex IM (Sussex, WI), Sussex Brands, announced that its MoGo Sport unit donated 60,000 flavored mouth guards to Good Sports Inc., the nationally recognized not-for-profit organization that gets premium sports equipment to school-aged athletes in need.

According to Robert Dodd, President and Chief Marketing Officer of Sussex Brands, the premium M1 MoGo Flavored Mouth Guards—in lemon, mint, orange, fruit punch and bubblegum flavors—encourage athlete usage and, therefore, safer play of school sports. MoGo Sport is owned by Sussex Brands.

“They are first-quality, innovative mouth guards that kids will want to use,” said Dodd. “MoGo Sport is proud to partner with Good Sports and help encourage student-athletes’ participation in healthy and safe competition.”

Based in Quincy, MA, Good Sports Inc. gives all kids the lifelong benefits of sports and physical activity by providing new equipment, apparel and footwear to those most in need. To date, Good Sports has supported more than three million kids at nearly 3,000 different community organizations across all 50 states.

Good Sports’ supporters are a who’s who of international power brands, sporting goods firms, media conglomerates and professional sports franchises. By working closely with teams, coaches, athletic directors and community leaders throughout North America, Good Sports is able to focus on each organization’s respective hardships by providing donations aimed at fulfilling its specific equipment and apparel needs.

“Our main objective is to get as many kids off the sidelines and into the game as possible,” said Michael Wright, Community Partnerships Manager, Good Sports Inc. “Thanks to the generous support of companies such as MoGo Sport, Good Sports is able to provide a diverse range of sporting equipment, footwear and apparel to many different community organizations on a year-round basis.”

As a result, Wright said, recipients have been able to increase the total number of kids in their programs, lower participation fees and develop new programs. According to Wright, youth sports participation rates have been in a steady decline across the nation over the past decade. Budget cuts to athletic departments and physical education programs in schools throughout the country are increasing, as well.

Dodd has substantial experience with the flavored resins that make this product possible. Sussex Brands’ proprietary technology allows flavor to be embedded into the plastic, not coated or sprayed on, for long-lasting flavor. For enhanced visual appeal, each mouth guard color reflects its flavor profile. In addition, mouth guard flavor is concentrated near the saliva glands for an optimal sensory experience.

In addition to the appeal of the “baked into the cake” flavor profile, MoGo Sport mouth guards deliver a custom fit via boil-and-bite technology and they are FDA compliant and BPA-free, with natural flavors and no latex.

“Our mouth guard program is our latest example of how our U.S.-based production know-how ultimately benefits consumers,” said Dodd. “Our parent company’s mission statement is ‘we solve problems to satisfy customer needs.’ In this case, we’re delivering a quality protective product to our country’s deserving—and under-funded—youth athletes.”

Sussex IM is a full-service, fully automated plastics processor that manufactures both custom and proprietary products for a variety of industries and direct to consumers. The company has an extensive range of in-house capabilities from product design to warehousing and distribution.

About the Author(s)

Clare Goldsberry

Until she retired in September 2021, Clare Goldsberry reported on the plastics industry for more than 30 years. In addition to the 10,000+ articles she has written, by her own estimation, she is the author of several books, including The Business of Injection Molding: How to succeed as a custom molder and Purchasing Injection Molds: A buyers guide. Goldsberry is a member of the Plastics Pioneers Association. She reflected on her long career in "Time to Say Good-Bye."

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