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K Advisor helps you stay focused

It arrived on April 14, an e-mail from a small Swiss firm with PDF attachments available in English and German. The contents turned out to be the first press release on what a company intends to present at the K show this fall.


Since then a few additional such e-mails have arrived, and a few companies have even had open houses at which they’ve hinted at the sort of developments they will present in Düsseldorf. In late May and this month, the pace really picks up as a number of leading companies have planned pre-K conferences to help spread the word about their trade show plans. By September the information flow will be a veritable avalanche.

Sorting out the truly novel from the me-too, and making sure you know about it, is our job. We’re not shy about encouraging plastics processors to attend the show, as it consistently has proven itself an excellent opportunity to get a great look at this industry’s cutting-edge technology. If one of your suppliers is the developer of a new material or piece of equipment, then yes, there’s a good chance you’ll be informed of it, and maybe even without the benefit of a trade show visit. If the development is made halfway around the world, by a company you’ve never heard of . . . well, that’s why being there is everything.

Starting next month, we launch the K Advisor e-newsletter, which points you to online tools to help you plan for the show and offers you some advance insight into the technology we know will be on exhibit there. With three newsletters each month through October, the K Advisor won’t overwhelm your e-mail inbox, but we’ll pack those 12 issues with as much K-specific information as possible.

Buy tickets now and save money and time
K show organizer Messe Düsseldorf is expecting about 3000 exhibiting companies and a good deal more than 200,000 visitors. You now can order your trade show entrance tickets online at www.k-online.de, with prices the same as for the last (2007) show at €49/person, €6 less than if you wait and purchase them at the gates. You can also order your show catalog online there for €22, with those mailed in September—far enough in advance for you to plan your visit.

A three-day ticket is available online for €108, €12 less than at the gates in Düsseldorf. As in the past, an admission ticket to the trade show also is good for travel on the buses, trams, and trains belonging to the Rhine-Ruhr (VRR) and Rhine-Sieg (VRS) integrated public transport systems.

For those not too familiar with Germany’s public transport system, this does not include trains identified as ICE (Intercity Express) or IC (Intercity) trains, but includes all of the regional trains—you’ll have no trouble getting to Cologne with the ticket, for instance, and you can ride Düsseldorf’s subway for free. The German train system’s website is available in English at www.bahn.de.

Tip for the day: Register now at www.plasticstoday.com/mpw/kcorner to ensure you receive our K Advisor and are kept posted on relevant show news.

Basic facts: K 2010
Who: More than 200,000 attendees and 3000-plus exhibitors
What: The world’s largest plastics trade show
When: Oct. 27-Nov. 3, 2010
Where: Düsseldorf, Germany
Why: Soak up more plastics-related info in one place at one time than is possible anywhere else

More info: Go to www.k-online.de   
MPW: Official publisher of the K 2010 Show Daily newspaper

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