ExxonMobil Shakes Up Its Polymers Business

ExxonMobil is radically transforming its polymers business by launching its Signature Polymers group, a broad-ranging initiative to reshape the company’s approach to product positioning and partnerships while influencing and educating the plastics industry.

The Signature Polymers brand will encompass all of ExxonMobil’s polyolefin products and leverage multiple new approaches toward making the brand “the industry’s most valued global partner through improved service and partnership,” the company said.

Only the names have changed

“Over the next year we will transition some of our brands and grade names to better reflect the attributes and benefits they provide,” said ExxonMobil Global Brand Manager Alechia Crown. “We’ll have fewer, more significant brands. Our high-quality polymers aren’t changing, just the names.”

The new group will standardize ExxonMobil’s Signature Polymers portfolio and improve portfolio navigation and product selection through simpler naming.

Cementing unity in plastics value chain

Additionally, the Signature Polymers group will pursue its goal to unite the broader plastics value chain through:

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As the plastics industry faces continued challenges, “we believe our position as a leading global polyolefins supplier puts us in a unique position to deliver a new level of service and partnership to our customers,” said Juhan Robberts, senior vice president for ExxonMobil. “We are elevating our customer experience and launching our new brand structure as a commitment to this promise to deliver enhanced service and partnership.“