Samsung appliances rock metallic look thanks to INEOS Styrolution

SamsungTo get the high-end, metallic look that consumers want for household and electronic appliances, Samsung chose INEOS Styrolution’s Novodur Xspray grade for its new range of refrigerators and vacuum cleaners in Asia.

Samsung approached the global supplier of styrenics, headquartered in Frankfurt, Germany, seeking an eco-friendly grade that offers excellent paintability, ease of processing and a superior metallic appearance from high-luminance spray. Most ABS grades on the market require an additional primer treatment prior to the color and clear coating process to improve the chemical resistance required for high-luminance spray.

INEOS Styrolution’s newly developed Novodur Xspray is an ABS alloy that offers the level of chemical resistance and paint adhesion that high-luminance spray painting requires. Novodur Xspray also eliminates the need for the primer treatment process, hence resulting in eco-friendliness and better cost savings for the customer.

Apart from refrigerators and vacuum cleaners, Novodur Xspray can also be used for other household appliances such as coffee machines, air conditioner housings and top covers of washing machines.

“In line with the current consumer trend toward a premium metallic appearance for household and electronics appliances, we are confident that INEOS Styrolution’s Novodur Xspray will set the benchmark for achieving a superior metallic appearance with good chemical resistance,” said Dr. JungSeop Lim, Chief Engineer, Samsung Electronics.

ChiGyu Kang, Global Key Account Manager, INEOS Styrolution, added, “Our specialty styrenics help address our customers’ expectations regarding aesthetics, eco-friendliness and cost savings. Complementing our extended range of material solutions, we are excited to collaborate with Samsung to provide the best material and best technical service and support throughout the entire project.”

In other Samsung news, Samsung North America President and CEO Tim Baxter announced start-up of the company’s $380 million washing machine plant in Newberry, SC, with the first machines rolling off the line during a ribbon cutting ceremony scheduled for Friday, Jan. 12. In a televised interview with Fox Business News’ Liz Claman from the floor of CES in Las Vegas, Baxter noted that the company has hired 500 employees and that number is expected to grow to 1,000 by 2020.

Baxter noted that the plant was completed in six months and is now equipped with “injection molding presses” and other manufacturing equipment for the washing machines. “We have 20,000 employees in the U.S. And our home appliance business is the fastest growing business we have,” Baxter told Claman. “We’ve achieved number one brand share in that.” 

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