If you’re close to my age, you may remember an ad for Tarreyton cigarettes showing someone with a black eye and the slogan, “I’d rather fight than switch.” It seems that medical device OEMs have a similar, if less pugilistic, approach when it comes to plastic tubing used in their catheters. So how do you increase market share if you're a supplier of medical-grade tubing? Extrusion technology company Zeus Inc. (Orangeburg, SC) has come up with an incentive for qualified companies to check out its products—a free custom run of its peelable heat-shrink tubing.
Offering free samples to gain new customers is a gambit as old as commerce, of course, but it is novel in the medtech supply chain. Some say it’s a first. Regardless, Zeus believes the superior quality of its medical-grade FluoroPEELZ peelable heat-shrink tubing and etched liners will win over customers once they have had a chance to experience it. There is another, legalistic reason to consider the offer.
The FluoroPEELZ line offers the highest clarity on the market, claims Zeus, which is a result of proprietary technology that it developed. Zeus licenses the clear, peelable heat-shrink technology to a single company worldwide, which reportedly is using it primarily for its internal supply. Consequently, Zeus cautions industry that any other suppliers offering clear peelable heat shrink are encroaching on its patent rights and could be subject to legal action. That could cause a supply disruption among companies that have obtained this product from unlicensed suppliers, because of potential re-qualification of a non-transparent, heat-shrink formulation, said Zeus in a press release. Sourcing the tubing from Zeus, it notes, ensures a continuous supply of clear, peelable heat shrink.
|Visit Zeus at booth 3113, along with hundreds of other suppliers serving the medical technology industry, at MD&M West. The medical manufacturing trade show is co-located with PLASTEC West at the Anaheim Convention Center in Anaheim, CA, on Feb. 5 to 7, 2019. For more information and to register to attend, go to the PLASTEC West website.|
Companies that qualify for the Switch Suppliers and Save program will receive:
- A free custom run;
- up to 50% off Zeus' list/minimum order quantity price on up to two repeat validation orders; and
- preferred pricing when companies bundle both Zeus heat shrink and etched liners.
By participating in the program, manufacturers will also gain access to Zeus applications scientists who can help ensure that the custom products satisfy customers' specific requirements.
When FluoroPEELZ tubing is combined with the company’s etched liner products, medical device manufacturers are able to accelerate production, increase yield and improve safety during the catheter construction process, according to Zeus.
"Zeus understands the time, effort, and cost involved in switching suppliers,” said Bob Chaney, Senior Vice President, Global Sales & Marketing, in a prepared statement. “However, we're making it easier than ever for companies to decrease costs and switch to Zeus. Our heat-shrink solutions and etched liners offer superior quality over the competition. This program allows manufacturers a way to increase the overall value their polymer supplier contributes to their company's goals,” said Chaney.