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Millennials are driving alternative wine packaging formats: AstraPouch

AstraPouch North America (Penfield, NY), provider of eco-friendly spirits and wine packaging, is gaining accolades for its AstroPaq750, the 750-ml version of its proprietary plastic pouch, designed exclusively for wineries. The AstroPaq750 is available pre-printed, where the entire pouch is printed with the winery’s artwork, or label-ready, where the winery uses its existing bottle label and applies it directly to the white pouch.

AstraPouch North America (Penfield, NY), provider of eco-friendly spirits and wine packaging, is gaining accolades for its AstroPaq750, the 750-ml version of its proprietary plastic pouch, designed exclusively for wineries. The AstroPaq750 is available pre-printed, where the entire pouch is printed with the winery’s artwork, or label-ready, where the winery uses its existing bottle label and applies it directly to the white pouch.

While other forms of alternative wine packaging are currently on the market, including bag-in-box, paper bottle and cardboard carton, the AstroPaq pouches hold distinct advantages over them, according to Dave Moynihan, President of AstraPouch.

“Our pouches weigh less than the other options and they stay fresher longer. They’re also the only ones produced without the use of cardboard, meaning they don’t require separation before recycling.” The AstroPaq pouches are Code 7 plastics, as classified by the Society of the Plastics Industry, which means they are acceptable for recycling in many municipalities.

“Furthermore,” adds Moynihan, “printing on our material yields significantly better results aesthetically.”

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