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More than a business card

Business cards can range from the utilitarian to the whimsical, but beyond providing a printed, easily stored record of one’s contact information, some look to not only represent a company or organization, but embody it. The Society of the Plastics Industry (SPI; Washington DC) has opted for the latter, recently transitioning to cards made from polyethylene terephthalate (PET). Complete with SPI’s “chasing arrows” recycling symbol encircling a number “1” for the PET they’re made from, the cards are clear along the edge, revealing the PET substrate, with pad-printed name and title on the front, as well as the NPE and SPI logos, with contact info on the back. I came across the card at the grand opening of a new California (Corona) technical center for injection molding machine and automation supplier, Engel. Al Damico, executive VP of SPI, provided me the card after a presentation on the state of the plastics industry. Damico said the new cards are made from recycled PET, and that fact combined with their green tint support the trade association’s sustainability push in appearance and practice. —[email protected] 
TAGS: Business
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