Innovations in eco-friendly solutions are revolutionizing the perception of biobased packaging. Today, products ranging from shampoo to magazines are packaged in sustainable materials. And their number is growing fast.

To be successful, packaging has to meet a number of important requirements. Appearance, functionality and appeal are all aspects that influence the way customers experience packaging and, ultimately, their decision to buy a product.

Yet packaging does more. It engages the customer's interest in a product, communicating information about the product to the customer, its value proposition and its benefits.

Packaging, in short, is branding. It's a way to shape a product's image and add more perceived added value. A prime driver in the development of innovative packaging today is the growing demand from consumers for sustainability. More and more, consumers are making greener choices, both when it comes to products and packaging. Biobased packaging offers consumers who are seeking to "go green" the option they are looking for.

Bio!pac, the newest conference on biobased packaging, offers a rare opportunity to meet and hear from experts in the fast-growing biobased packaging field.

Bioplastics MAGAZINE (in cooperation with Biobased Packaging Innovations and supported by Fachagentur Nachwachsende Rohstoffe e.V.) has put together an impressive speaker line-up featuring key stakeholders from across the value chain.

Bio!pac will take place on May 12 and 13, 2015, in Amsterdam. At the conference, topics that will be addressed include the different biobased materials, applications, end-of-life options, land use and the food/feed versus plastics/fuel debate.

For more information about the program and to register to attend, visit the event website at www.bio-pac.info. An early bird discount applies through the end of February.