Packaging Digest: Is the perfect package a myth?

Packaging is ubiquitous, and for good reason. It provides us with a safe, convenient, and highly effective means to store, transport, and market an almost limitless array of goods. Not all containers are created equally, however; there are several advantages to using environmentally sustainable packaging. Still, it can be difficult to hit the sweet spot where sustainability and profitability intersect, prompting the pressing question: Does the perfect package really exist?