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6 reasons why predictive modeling benefits packaging design

PTI bottle deformation modeling
Predictive modeling—part invisible engineer, part crystal ball—is the tool that can take the guesswork out of the container design process.

Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process?  Sound farfetched?  Perhaps, not.

Predictive modeling—part invisible engineer, part crystal ball—is the tool that can take the guesswork out of the design process.  It can ensure design intent and performance criteria are met while still in the virtual space.

1. Design needs to be backed by solid engineering fundamentals.

Creative design is often needed to freshen the brand image. Out of the box thinking is frequently a key component in to enhancing shelf appeal. These design intents need to be backed by proven engineering fundamentals to steer the container shape in a path that is both practicable and robust, while meeting desired performance criteria. Virtual design engineering is your roadmap to success for these challenging endeavors.

2. Narrowing options to the most commercially viable.

Design inputs often turn into a large unmanageable matrix of options that leave the brand owner torn deciding which concepts to invest money for prototyping and testing. Virtual design engineering can not only help screen these multiple, and often complex design choices, but also provides valuable learning resulting in a more robust package.

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3. Shorten speed-to-market.

Virtual design engineering provides users with package choices that can be quickly vetted without building expensive molds, fabricating parts and performing exhaustive testing. These virtual tools can facilitate a faster design-to-commercialization process. They will allow you more flexibility and capability to enable quicker decision making that what has been previously available. 

4. Simulation can benefit both function and process.

The consumer preference for design functionality, coupled with the need to improve the manufacturing process, can only be realized when both are combined via simulation modeling.  Modeling allows the functional properties to be evaluated against the manufacturing process requirements or limitations.This combined approach shows the benefits of comparing multiple design concepts and the impact each has on manufacturing processes. 

5. Facilitates creativity.

Virtual design allows a creative designer to juggle between shoulder styles, base stability, handles or grip designs and different closure systems. Tweaking all of these is necessary to get the desired consumer impact. Multiple design combinations and features can be analyzed while allowing for creative design intent to be captured. The outcome is a matrix of the best attributes for any given application.

6. Manufacturing platform selection.

Virtual design engineering will assist designers by helping determine which manufacturing platform(s) is ideal for concept implementation. It can also assist in determining which material can support the intended functionalities.

These are just some of the ways virtual design engineering can benefit the creative process.  Software can be deployed to help you make the right selections without you ever losing control of your creativity and design intent. In the long run, this process can help save hours of work by narrowing down options that manufacturing can successfully implement.

For more information and to download the white paper, see 6 Reasons Why Those Involved in the Package Design Process Should be using Predictive Modeling.

Author: Sumit Mukherjee is the Vice President, Advanced Engineering Services, Plastic Technologies, Inc. He has more than 23 years of experience in preform and container design, materials characterization, process simulation and modeling, and finite element analysis (FEA) for package performance prediction.

About Plastic Technologies

Plastic Technologies, Inc. (PTI) is a major source for preform and package design, package development, rapid prototyping, pre-production prototyping, and material evaluation engineering for the plastic packaging industry. For more information:, [email protected] or 419-867-5424.

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