Amcor boldly leads industry conversation with ‘Choose Plastic’ initiative

As a global leader in developing and producing responsible packaging for food and beverage, pharmaceutical, medical, home and personal care, and other products, Amcor is boldly stepping up to the plate to promote plastics as the material of choice. With a goal of educating consumers, customers and other stakeholders on the benefits of plastic packaging, Amcor (Ann Arbor, MI) recently launched a “Choose Plastic” marketing campaign. The multi-pronged initiative, which includes a new web page, an informative brochure and other materials, is designed to:

  • Tell the “PET story” with truth, strength and conviction, clearing up common misperceptions regarding plastic packaging;
  • demonstrate where PET stands versus other packaging types, including glass, cans and Tetra aseptic boxes;
  • help customers educate their employees, legislators and consumers on the benefits of plastic packaging.
Amcor's PET campaign

“Plastic packaging gives our customers a safe, responsible and recyclable way to deliver products to their consumers,” said Eric Roegner, President of Amcor Rigid Packaging (ARP). “PET is infinitely recyclable and its carbon footprint is less than glass and other packaging materials. But there is still room for improvement, which is why we are working together with our customers and industry partners to boost recycling rates, increase the proportion of recycled content in the plastics we use, and reduce the waste in landfills and nature. Our goal is to create an overall positive impact for all stakeholders.”

Not only are PET bottles and jars lightweight, shatterproof, transparent, recloseable and resealable, studies also show that they are infinitely recyclable, generate up to 70% fewer greenhouse gas emissions than other packaging types, require fewer fossil fuels to produce than aluminum cans and cost less to transport than glass. Additionally, 90% of the PET that goes into recycling bins gets recycled, while only 49% of cans, 40% of glass and 16% of Tetra aseptic boxes get recycled.

Roegner also noted that 97% of Amcor Rigid Packaging’s bottles and jars are designed to be recyclable. The company has pledged to develop all of its packaging to be recyclable or reusable by 2025.

In addition, Amcor is working with organizations such as the Plastics Industry Association, NAPCOR and The Recycling Partnership to promote plastics, increase recycling rates and drive greater use of post-consumer materials. Amcor is also working with environmental organizations, such as the World Wildlife Fund and Trash Free Seas Alliance to eliminate plastic waste.

“PET has a positive story to tell,” added Roegner. “Together with industry partners, we want to make sure that story gets told.”

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