Danone partners with Amcor to design new yogurt jar

Danone La Serenisima Original yogurtAs the yogurt market in Latin America continues to grow, companies are developing products to appeal to health-conscious consumers. For Danone (Paris), that includes developing attractive, premium packaging that is durable and increasingly sustainable.

Danone’s new all-natural, spoonable yogurt, which is sold in Argentina, now comes in a transparent 200-ml polyethylene terephthalate (PET) jar with a wide-mouth opening that was developed in collaboration with global packaging company Amcor (Melbourne, Australia). The jar has an aluminum-PET-aluminum closure with a 65-mm over cap in clear polypropylene (PP).

“The wide-mouth PET jar is an entirely new format offering for cold-fill dairy products,” said Martin Darmandrail, New Business Development Director for Amcor in Argentina. “In a market historically dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yogurt package that has the durability, freshness, performance, manufacturing and sustainability benefits of PET.”

The new PET jar supports the 100% natural positioning of Danone’s La Serenisima’s yogurt, with featured engraving, a finely finished base and body-wrap label. To protect the contents, the jar includes a 55-mm finish with aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker, said the company.

With consumers increasingly eager to see products before they buy, the transparent packaging allows people to see the fresh yogurt. “We have developed La Serenisima Original, a product inspired by the first yogurt made by La Serenisima 55 years ago, which revolutionized the category in 1963,” said Maximiliano Sassone, R&I Director for Danone Argentina. “We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product.”

Amcor optimized the two-step reheat process to produce the wide-mouth jars using a Matrix blow-molding machine—an industry first—for high-volume yogurt containers, according to Darmandrail.

In Argentina, Danone has launched the La Serenisima Original brand of yogurt in six flavors and will extend commercialization of the product to the rest of Latin America. Danone has installed a Stork filling line and plans production rates of 40 million to 50 million units per year.

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