Packaging is a lot more than about looks and visualization, it’s can also be about emotions and feelings, the latter of which can be done literally using specialty resins to stimulate consumers’ sense of touch.
Royal DSM (Heerlen, Netherlands) a global science-based company in Nutrition, Health and Sustainable Living, has launched a new resin product, the Skins family, to enable silky-feel design and packaging across a wider range of applications. New AgiSyn 248 resin, also known as Silky UV, is a UV-curable, low-viscosity resin that makes it well-suited for use with flexographic and screen overprint varnishes to deliver excellent silk-feel properties.
Due to good chemical and abrasion resistance, Skins Silky can be used on a range of papers, cardboards, corrugated, plastics and other surfaces. The range of easy-to-process resins offers long-term performance.
Building on the success of previously released water-based resins within the silk-feel range, AgiSyn 248 can be cured with ultraviolet technology, and enables the delivery of the silk- feel experience to a broader range of end-user applications. When combined with a matting agent, AgiSyn 248 creates a unique surface during cure, meaning that the silky feel is created through the structure of the resin itself, and not through additives.
“Over the past decade, marketers from a wide range of retail sectors have been looking for ways to make customers not only to visualize their brand, but also to feel it,” said Durga Saggu, Industry Specialist Energy Curable Resins, DSM Resins and Functional Materials. “Our innovative Skins family addresses this demand, and our new AgiSyn 248 offers a high-quality silky feel for a wide range of end-user applications…which will drive its uptake in the market.”
Non-yellowing Skins Silky can act as a highlight around images or provide an elegant border effect on logos or accents around them on labels and other applications.
Fred Buckmann, Manager Sensory panel, DSM Resins and Functional Materials, said “like the previous Skins, the quantification of the feeling of our new AgiSyn 248 is carefully done by use of our in-house sensory panel. By this quality control method, we are able to connect AgiSyn 248 with the luxurious material silk.
“We will continue to develop our Skins resins family in line with the changing demands of the graphic and packaging design industry. Meaningful and creative differentiation is now within touching distance. What’s more, in the coming months, we will release two new Skins resins: one that offers a gritty, sandy texture and one that offers an old-world, artisanal feel. Watch this space!”