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DuPont announces winners of 2015 packaging innovation awards: AmorePacific

A squeezable mascara tube from AmorPacific (Seoul, South Korea) is designed to eliminate consumer frustration with inconsistent delivery, dried-out product and the inability to extract mascara from the tube. The packaging received a gold award for excellence in technological advancement and enhanced user experience.

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DuPont announces winners of 2015 packaging innovation awards: AmorePacific

A squeezable mascara tube from AmorPacific (Seoul, South Korea) is designed to eliminate consumer frustration with inconsistent delivery, dried-out product and the inability to extract mascara from the tube. The packaging received a gold award for excellence in technological advancement and enhanced user experience.

The hybrid package is made of a silicone tube with an aluminum laminated inner pouch. With traditional mascara tubes, the high-viscosity mascara tends to accumulate along the inner wall, becoming unreachable or dried out. The squeezable mascara tube allows users to reposition and transfer the remaining mascara to the applicator with just a light squeeze of the tube. This enables a consistent amount of mascara to be delivered every time.

The enhanced functionality reduces the amount of unusable mascara that remains in the tube while providing a unique tactile sensation, says the company.

To view the other gold award winners, click on the arrow under the image.

AmorePacific-Squeezable-Mascara-625.jpg

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