Engel raises profile in Southeast Asia with new subsidiary

Launched new sales and service subsidiary in Ho Chi Minh City

Engel (Austria, Schwertberg) aims  to raise its profile in Southeast Asia with the startup of a new sales and service subsidiary in Ho Chi Minh City. The injection molding machine manufacturer and system supplier already belongs to the preferred partners of the international entertainment electronics industry producing in Vietnam.

"The Vietnamese market has grown strongly over the last few years and indications point to continuing above-average dynamics for the future," explains Dr. Christoph Steger, Chief Sales Officer at Engel Austria. "We are responding to this growth with the founding of our own sales and service subsidiary. Thus, we are closer to our customers and in future can react even faster and more flexibly to their requirements."

Until now, Engel Singapore oversaw the business in Vietnam. Thomas Lim, Managing Director at Engel Singapore, will continue to support the colleagues in Ho Chi Minh City. The local contact is Duc Hieu Nguyen, who has just joined Engel.

"We are happy to have won Mr. Nguyen as a very experienced sales and injection molding expert," says Steger. "Our goal is to continue to expand our service and sales infrastructure and customer base in Vietnam."

The Vietnamese injection molding industry is characterized by the investments of the major international electronics companies and OEMs that make smartphones and tablet PCs in the region and have announced that they will be transferring more production to Vietnam. Engel has been supplying these companies with injection molding machines and integrated system solutions for several years. Samsung is just one of many long-standing partners.

"Today, the high-tech field is one of the major segments in the Vietnamese injection molding market," says Steger. "For the fabrication of sophisticated small components and thin-walled products, above all electric machines are used that combine top performance and precision with short cycle times and very low unit costs."

Opportunities are also popping up areas of packaging, household goods and construction. Currently, numerous injection molding companies are being founded. Due to its extensive technology, system solution and automation expertise, Engel is able to develop and supply cost-effective fabrication solutions for both simple and sophisticated applications as a single source supplier. Customers also benefit from the fact that Engel is the only Western injection molding machine manufacturer that is represented with several production plants in Asia and that produces the entire spectrum of machines for processing thermoplastic, duroplastic and elastomer materials locally.

"Today, we generate 85% of our turnover with our local production in Asia," says Steger. "This means we can guarantee short delivery times for our customers and ensures that we can adapt our injection molding machines and system solutions very flexibly to the country-specific requirements."

Engel is 100% family-owned and independent of external investors. This has provided stability and a dependable long-term perspective. The company achieved a global turnover of 1.25 billion euros in the 2015/2016 financial year and currently employs more than 5200 staff worldwide.

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