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Fabri-Kal Introduces Fresh New Look for Greenware Brand

Image: Fabri Kal Greenware cups
The updated Greenware cup and portion cup stock print design instructs customers to properly dispose of Greenware packaging in commercial composting facilities.

Fabri-Kal, a provider of foodservice and custom thermoformed packaging based in Kalamazoo, MI, has refreshed its Greenware  brand. The updated cup and portion cup stock print design instructs customers to properly dispose of the packaging in commercial composting facilities. The new stock design is available on all Greenware cups and portion cups.

The stock print promotes zero-waste-to-landfill efforts by clearly signaling to consumers that Greenware products are commercially compostable. The stock print features the BPI label, indicating to consumers and composters that Greenware cups and portion cups have been certified according to ASTM D6400 to be compostable in commercial composting facilities, which may not be available in your area. In addition, the design differentiates between Greenware products and those made from traditional plastic.

Fabri-Kal is one of the largest thermoformers in North America, and has been in continuous operation since 1950. The company employs more than 1,000 people in six manufacturing, printing, and warehousing facilities throughout the United States, with a customer base that includes foodservice operators and consumer product manufacturers. The company has taken a “no greenwashing” pledge that ensures its cups will perform as stated in a commercial composting facility.

“Fabri-Kal’s mission to act responsibly is demonstrated with our Greenware line of annually renewable, plant-based foodservice packaging. We are committed to providing packaging that clearly encourages consumers to commercially compost Greenware products,” said Mike Roeder, Fabri-Kal President and COO.

Greenware products are made entirely from plants. The new stock design is available on the full line of Greenware cold drink cups in 7-, 9-, 10-, 12-, 16-, 20-, 24-, and 32-oz. sizes and Greenware portion cups in 2-, 3.25- and 4-oz. sizes.

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