Sponsored By

Haircare Brand Debuts in Bottles Made from CoconutsHaircare Brand Debuts in Bottles Made from Coconuts

Specialty haircare products in unique bottles from a Korean company made their US debut at CES 2025.

Rick Lingle

January 14, 2025

2 Min Read
Grabity haircare bottle made from coconut shells
Polyphenol Factory/Rick Lingle via Canva

The technology-driven Consumer Electronics Show (CES) 2025 held this month in Las Vegas seems an unusual venue to introduce a line of unique haircare products to North American consumers. 

Created by the Korea Advanced Institute of Science and Technology (KAIST) and introduced by the Polyphenol Factory, the Grabity line of products is designed to tackle hair loss, thinning, and weak strands. The collection includes hair-lifting shampoos, conditioner, and a styling mist — each designed to provide a visible, transformative boost to hair. Made with an innovative ingredient, the products are said to deliver an immediate 140% boost in hair volume; the effects can last up to 48 hours.

What is more unusual is that the product’s bottles are made from polyphenol-rich coconut husk fibers.

The company states in its press release, “Aligned with its commitment to sustainability, Grabity utilizes eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand's dedication to environmental responsibility.”

That is quite a story hook, although no further details were provided; also, the company did not respond by press time to our inquiry made the week of Jan. 6.

R&D and the coconut connection for packaging, medical applications

Related:Yogurt Rolls Out in Mechanically Recycled Polystyrene

It turns out that the use of coconut husks in sustainable packaging is more than a marketing gimmick — it’s backed by science. A paper published in July 2024 explored how coconut husks can be used as an eco-friendly packaging material. The research showed that these husks can be transformed into antimicrobial coatings, biodegradable composites, and even bioplastics, which likely ties directly into Grabity’s bottles.

Another paper, published in December 2024, investigated raw and treated coconut shell biomass for potential polymer composites.

Additionally, coconut husks have proven to be valuable in the creation of polyphenol-enriched hydrogels, which are used in medical applications like wound dressings, thanks to their antimicrobial and absorption properties, as reported in another paper published last month.

One company has commercialized the use of a super-absorbing coconut material for industrial applications called CocoAbsorb.

Plans for North American expansion this year

The CES 2025 showing coincided with the news that the haircare line will sell on Amazon US in early 2025 to start the products’ expansion into North America.

"Our mission has always been to empower individuals with hair concerns," says Dr. Hae-Shin Lee, the visionary behind Grabity and a globally recognized scientist ranked in the top 1% worldwide. "This innovation is particularly transformative for our North American customers, especially those with fine or blonde hair."

Hopefully further information about the intriguing bottles will be forthcoming as we continue to scratch our figurative heads. 

About the Author

Rick Lingle

Rick Lingle, now a freelancer, was Senior Technical Editor for PlasticsToday, and previously for Packaging Digest, until his retirement in December 2024. Lingle has been a packaging media journalist since 1985, specializing in food, beverage, and plastic markets. He earned a chemistry degree from Clarke College and worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. He can be reached at [email protected].

Sign up for PlasticsToday newsletter

You May Also Like