Sana Packaging (Los Angeles), a specialty start-up company that provides packaging for cannabis brands, officially opened for business in February 2019 as a supplier of packaging made from 100% plant-based hemp plastic. That was only after completing a successful test of 20 pilot customers starting in July 2018.
Just days later in March it launched a line of packaging made from ocean plastics, done in partnership with Oceanworks (Marina Del Rey, CA), which operates with collection and processing agents around the world.
Those first ocean-plastic-derived products were Sana Ocean Tubes in 110mm and 78mm sizes. “The “Sana Ocean Tube 110 is child-resistant packaging for prerolls and vaporizers while the Sana Ocean Tube 78 is child-resistant packaging for mini prerolls and vaporizer cartridges,” James Eichner, the company’s co-founder and CSO, tells PlasticsToday.
At that time, Ron Basak-Smith, co-founder and CEO of Sana Packaging, said “we're excited to see how much plastic waste we can continue to remove from our oceans moving forward.”
Its next market entry didn’t take long, either, as the fast-moving company launched a second line of cannabis packaging made from reclaimed ocean plastic this month, Sana Ocean Screw-Top lids. Designed for use with glass jars, the child-resistant lids also molded from 100% reclaimed ocean plastic materials provided by Oceanworks are now available in a variety of colors and sizes.
"The Sana Ocean Screw-Tops are first-of-a-kind products, we can't wait to see the impact they have on the market," said Basak-Smith. "Our pricing is increasingly competitive, and the Sana Ocean Screw-Tops can replace any 53-400 closures currently being used in the market."
PlasticsToday interviewed James Eichner, the company’s co-founder and CSO, for further details and insights.
How and why did the company get into ocean plastics?
Eichner: We choose to see ocean plastic as a readily available and abundant stranded resource. By finding end markets for reclaimed ocean plastic—such as cannabis packaging—we're creating a financial incentive to clean our oceans, which is great! Our goal is to remove plastic from the ocean, reintroduce it to the marketplace and subsequently to the proper waste stream.
We were initially put in touch with the folks at Oceanworks by a mutual colleague of ours. And given the strong value overlap between our respective companies, we immediately hit it off!
How much interest are you seeing in these products?
Eichner: The demand has been through the roof since day one in February! We generate more than 50 organic leads per week and are currently working with more than 175 customers, primarily in North America—to date we've sold more than 1.8 million units of packaging.
Some of our more notable customers using our reclaimed ocean plastic products include Ocean Cannabis Co., Verde Natural, Sonoma Pacific Distribution and Humboldt Marijuana Co.
With the help of our customers, we've already removed more than 16 tons (32,000 pounds) of plastic waste from our oceans and used more than 14 tons (28,000 pounds) of plant-based hemp plastic.
Next: Details, claims and what's next