Hochland continues conversion to IML packaging with Verstraete Labels

Hochland Group, based near Saint Petersburg, Russia, is a leading producer of processed cheese. The company began using in-mold labels (IML) several years ago for its products, particularly Almette and Fetaxa, the processed spread cheese spread line. The line comes in rectangular tubs of 200 and 400 grams.

Recently the company began using IML for its cream cheese line, converting to a new package from an offset-printed container with a thermoformed lid to an "Orange Peel" IML label. The supplier for this new packaging is Weener Plastic, based in Saint Petersburg. The IML labels for this project, as for many other Hochland's products, are produced by Verstraete IML.

This new IML packaging for Hochland cream cheese provides an attractive photographic image quality with bright colors, and more realistic and tasty-looking artwork elements, comments Verstraete IML. This helps the consumer to associate the packaging directly with a natural content of the product. Both the container and the lid are decorated with an IML label, which means that more information about the product can be placed on the packaging. The new high-quality packaging for the Hochland brand of cream cheese helps the product stand out on the shelves and attracts consumers.

Weener Plastic and Verstraete IML have joined forces to achieve the timely, seamless conversion requested by Hochland, which Verstraete said was a primary reason for the new package's success. Labels are critical to a brand's success and collaborative efforts between Weener Plastic, Hochland and Verstraete IML helped create a winning package for a great product.