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Innovative craft beer concentrate packaged in thermoformed pack

Innovative craft beer concentrate packaged in thermoformed pack

Technical Help in Engineering and Marketing (T.H.E.M.; Marlton, NJ) is providing contract packaging services for the release of a line of innovative craft beer concentrates from the Foxboro Brewing Co. (Foxboro, MA).

T.H.E.M.’s NJ-based facility provides contract manufacturing and packaging services for a plethora of global consumer brands and retailers in the form of flexible stick packs, pouches and other single-use flexible packaging formats; in this particular case, the Snapsil easy-open portion pack.

“We are extremely pleased to be working with Foxboro and Snapsil, two leading innovators in their respective industries,” commented Neil Kozarsky, CEO and President of T.H.E.M. “This is a great example of how collaboration between consumer-savvy brands and inventive technology can generate marketplace opportunities.”

Foxboro was on a search for the ideal packaging solution which led them to T.H.E.M., which promotes the Snapsil technology to North American-based consumer packaged goods customers. Snapsil has developed a range of creative dispensing designs, enabling simple and controlled product release for a variety of unit-dose and single-serve consumer products. The unique packaging format was introduced and initially offered through several U.S.-based providers. T.H.E.M. now supports its exclusive North American Snapsil partnership with product evaluation, testing and contract packaging services.

The recently launched Foxboro Western Spirited Brew Concentrate is an American Lager, and the first in a line of four varieties that include Dockside Pale Ale, Iron Horse Amber Ale and Foxboro Heritage, a traditional pilsner. Each will be available in 50-ml Snapsil packs, either individually or in a 4-pack box. The patented brewing process uses the same natural brewing ingredients as regular beers and ales without heat reduction to preserve the full flavor profile. Combining the brew concentrate with ten ounces of carbonated water produces a ready-to-drink 12-oz beverage. The product may be used with Kohl+Frisch Sparkling Beverage Systems, SodaStream Sparkling Water Makers or any sparkling bottled water.

“We knew T.H.E.M. by reputation from the company’s successful launch of single-serve stick packs,” said Foxboro Co-Founder and COO, Charn Rai. “Right from the start, they recognized the magnitude of the opportunity our product represented, and what we were looking for in a unique packaging solution.”

Snapsil semi-rigid containers feature a patented, audible ‘snap-opening’ function that allows consumers to easily open the package and dispense the contents with one hand. The snap-opening function is integrated into the lower web of the thermoformed pack and there is no requirement for any type of perforation of the film in the opening area of the portion pack. This provides uncompromised barrier properties for package contents.

“It didn’t make sense to put our Foxboro Spirited Brews in a typical, everyday package,” adds Rai. “Our beer concentrate is a unique, disruptive product, so we wanted the packaging to be just as different and special. Just as important, it had to be user-friendly.”

Earlier this month, PlasticsToday reported that T.H.E.M. announced plans to open a new 20,000-square-foot contract packaging facility dedicated to Non-Food segments in October. The new operation is located in Mt. Laurel, NJ, 10 minutes from its Marlton, NJ headquarters. The installation will accommodate non-food packaging technologies including Snapsil easy-open portion packs, as well as other single-dose formats.

“T.H.E.M. has always been recognized for its ability to bring the best technologies forward to solve a vast array of packaging challenges,” Kozarsky concludes. “Our work with Foxboro and Snapsil, and our recent plans for expansion, are indicators of our ongoing commitment to provide T.H.E.M. customers with the best packaging solutions for today’s global market.”

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